Creative Spotlight | Wai Yin Kwok
Published on 16 September 2024
Tell us a bit about who you are and what kind of creative work you make
I’m a Creative Designer and Stylist from the UK who’s currently based in Ryde, with over 20 years of experience in theatre, film, and events. My work spans from conceptual design and coordination to execution, focusing on creating immersive, memorable experiences. I’ve contributed to numerous set designs, brand activations, corporate events, and large-scale events at Universal Studios Singapore theme park. I always strive myself to think-out-of-the-box, pushing the boundaries of my creativity and storytelling. Alongside my design work, I enjoy facilitating workshops and lecturing. I am passionate about working with people and thrive in collaborative environments where strong communication is key.
Whereabouts do you look for creative ideas? Who or what inspires you?
My sources of inspiration vary depending on the project, but I often draw from a broad spectrum of artists and disciplines. I begin by analysing the text or concept, exploring its themes, period, location, and mood. Research is a key part of my process, and I collaborate closely with Directors and Producers to develop the concept idea. I’m inspired by architects, photographers, painters, and designers such as Ralph Koltai, Kengo Kuma, Yayoi Kusama, Esher and Antony Gormley, who continually push creative boundaries and influence my work.
How does your personal history, culture or experience inform your creative work?
My Eurasian heritage, with a Portuguese mother and Chinese father, deeply influences my creative work. I’m proud to celebrate this fusion, which enriches my designs and makes them unique. Working with companies such as New Earth Theatre in London allowed me to explore themes of identity, culture, and heritage, raising the profile of British East Asian Theatre. My experience living and working in Asia, Europe, and Australia have broadened my perspective and adaptability. This blend of cultural influences and practical experience continually shapes my artistic journey.
What is a creative project that you’ve worked on that you’re really proud of? Why?
One project I'm particularly proud of is my set design for “Dragonflies” with Pangdemonium. I was given creative freedom and support, which allowed me to tackle the challenge of creating rain on stage. The design was simple yet impactful, capturing the essence of England's gloomy weather. The set featured intricate details and created magic when it appeared on set, such as a refugee tent or dynamic lighting fixtures, which enhanced the play's atmosphere and storytelling. This project earned me a nomination for Best Set Design at the Straits Times Life Theatre Awards, and I was proud to contribute to a production addressing critical issues like climate change, xenophobia, and immigration.
What has been the highlight of your creative career so far?
The highlight of my creative career so far has been working as a Senior Designer for the entertainment department at Resorts World Sentosa. I particularly enjoyed designing and styling themed experiences for major events like Christmas and Halloween Horror Nights at Universal Studios Singapore. "Elmo TV Time," was the first intellectual property production by Sesame Workshop I designed, which ran in repertoire for three years at Pantages Theatre. This new production allowed me to develop an original concept for the show. Overall, I gained invaluable experience working on diverse creative projects with substantial budgets. Leading multiple projects and collaborating with a team in such a dynamic environment, allowed me to thrive as a designer and feel truly valued for my contributions.
What’s your favourite part of working as an artist / creative?
My favourite part of being an artist is the freedom to be creative and craft stories and experiences for live audiences. It’s rewarding to impact people's experiences, contribute to the success of an event or production, and create something that resonates, evokes emotions, or inspires deliberation.
Do you have any top tips for emerging artists and creatives just starting out?
It is most important to build your portfolio and network as connections are crucial. Be prepared to take a secondary job to support yourself financially while you create. Starting out as an assistant to gain experience and make connections, or work on your own projects when possible is advised. Manage your time effectively to avoid burnout and remember to balance passion with practicality by seeking consistent work and keeping your work visible.
Where can we find out more about your work and get in touch? Please provide links to website or social media:
Website: www.waiyindesigns.com
Facebook: Waiyindesigns
Instagram: Waiyindesigns
Linkedin: wai-yin-vicente-kwok
Linktree: https://linktr.ee/waiyindesigns